Privacy & Data Protection Policy

Effective Date: August 10, 2026

At RUVQELORA™, operated by Duluth Holdings Inc., we respect your privacy and recognize the importance of protecting the personal information you provide when browsing our website, placing an order, or communicating with us.

This Privacy & Data Protection Policy explains the types of information we may collect, why we use it, how it may be shared, and the choices available to you regarding your information.

By accessing our website or using our services, you acknowledge the practices described in this policy.

1. Information We May Collect

We collect information that helps us operate our online store, process purchases, provide customer support, improve our services, and maintain a secure shopping environment.

Information You Provide Directly

Depending on how you interact with RUVQELORA™, you may provide information when you:

  • Place or manage an order

  • Create or use a customer account

  • Subscribe to promotional communications

  • Contact customer service

  • Participate in offers, surveys, or store features

This information may include:

  • Your name

  • Email address

  • Telephone number, when provided

  • Shipping address

  • Billing address

  • Order and purchase information

  • Customer service correspondence

  • Payment-related information handled by our authorized payment providers

RUVQELORA™ does not directly require customers to provide full payment card details to us when those details are processed through third-party payment services.

2. Information Collected Automatically

When you visit our website, certain technical and usage information may be collected automatically.

This may include:

  • Internet Protocol (IP) address

  • Browser type

  • Device type

  • Operating system

  • Referring or exit pages

  • Pages viewed

  • Interaction and browsing activity

  • Approximate location derived from technical information

  • Cookie and similar technology data

This information helps us understand how visitors interact with our store and allows us to improve performance, functionality, security, and usability.

3. How We Use Personal Information

Information collected through RUVQELORA™ may be used for legitimate business and operational purposes, including:

Order Processing

To confirm purchases, process transactions, prepare shipments, provide delivery information, and manage returns or order-related requests.

Customer Support

To respond to questions, investigate issues, and provide assistance related to products, orders, payments, or store services.

Store Improvement

To understand how customers use our website, improve navigation and performance, and develop a more relevant shopping experience.

Communication

To send transactional messages such as purchase confirmations and shipping updates.

Where you have chosen to receive marketing communications, we may also send product updates, promotions, announcements, or special offers.

Fraud Prevention & Security

To identify suspicious activity, protect customer accounts, reduce payment fraud, and maintain the security of our website and services.

4. Payment Information & Security

We take reasonable measures to help protect personal and transactional information.

Payments may be processed by authorized third-party payment providers using secure technologies designed to protect sensitive financial information.

Where applicable:

  • Payment information is transmitted through encrypted connections

  • Access to personal information is limited to authorized systems and personnel

  • Full credit or debit card information is not directly stored by RUVQELORA™ after payment processing

  • Security controls may be used to identify unusual or potentially fraudulent transactions

No online service can guarantee absolute security, but we take commercially reasonable precautions designed to safeguard customer information.

5. When Information May Be Shared

RUVQELORA™ does not sell or rent your personal information as part of our ordinary business operations.

We may share limited information with third-party service providers when necessary to operate our store.

These providers may support services such as:

  • Payment processing

  • Order fulfillment

  • Shipping and delivery

  • Website hosting

  • Customer service

  • Analytics

  • Fraud prevention

  • Email communication

  • Advertising and marketing

Service providers are expected to handle information only as necessary to perform the services they provide.

We may also disclose information when required by applicable law, legal process, government request, or when reasonably necessary to protect our rights, customers, or services.

6. Advertising & Marketing Technologies

Our website may work with advertising or analytics providers that use technologies such as cookies, pixels, or similar tools.

These technologies can help us:

  • Measure advertising performance

  • Understand website traffic

  • Analyze customer interactions

  • Display advertising that may be more relevant to visitors

Depending on the services enabled on our store, third-party platforms may include providers such as Meta, including Facebook and Instagram, or Google.

These companies operate under their own privacy practices and may provide separate controls for managing advertising preferences.

7. Cookies & Similar Technologies

RUVQELORA™ may use cookies and similar technologies to support website functionality and improve the shopping experience.

Essential Cookies

These help important store functions operate correctly, including shopping carts, checkout, account access, and website security.

Analytics & Performance Cookies

These help us understand how visitors interact with our website and identify ways to improve speed, navigation, and functionality.

Advertising Cookies

Where enabled, these may help us measure campaigns and provide more relevant promotional content.

You may be able to control or disable cookies through your browser settings.

Please be aware that disabling certain cookies may prevent some parts of the website from working as intended.

8. Third-Party Websites

Our website may occasionally contain links to websites, platforms, or services operated by third parties.

Once you leave the RUVQELORA™ website, the privacy practices of those third parties will apply.

We are not responsible for the privacy policies, security measures, accuracy, or content of independent third-party websites.

We encourage you to review their privacy information before providing personal data.

9. Your Privacy Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information.

You may contact us to request assistance with:

  • Reviewing certain personal information associated with you

  • Correcting inaccurate information

  • Updating account or contact details

  • Requesting deletion where legally applicable

  • Opting out of promotional email communications

  • Asking questions about how your information is handled

Certain records may need to be retained for legal, tax, fraud prevention, accounting, or transaction-related purposes.

10. Marketing Emails

If you choose to subscribe to RUVQELORA™ marketing communications, we may use your email address to send information about new products, promotions, special offers, or brand updates.

Promotional emails will include an unsubscribe option where required.

You may unsubscribe at any time by using the link provided in the communication.

Transactional messages concerning active purchases, payments, shipping, account security, or customer service may still be sent when necessary.

11. Children’s Information

RUVQELORA™ is not intended for children under the age of 13, and we do not knowingly seek to collect personal information directly from children under 13.

If we become aware that information has been collected from a child in circumstances where it should not have been collected, we will take reasonable steps to delete the information.

A parent or legal guardian may contact us regarding such a request.

12. California Privacy Information

Where applicable, California residents may have additional rights concerning personal information under relevant privacy laws.

Depending on applicable requirements, users may have rights to request information about certain data practices, request corrections, or exercise other available privacy choices.

Our Privacy Policy is intended to remain reasonably accessible through our website.

Questions or requests regarding California privacy rights may be submitted through the contact information below.

13. Do Not Track & Browser Controls

Some browsers allow users to transmit a “Do Not Track” or similar preference.

Because technologies and industry standards regarding these signals may evolve, our website's response may depend on the technologies and services currently in use.

You may also manage cookies and certain tracking preferences directly through your browser or through controls made available by participating advertising platforms.

14. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Completing transactions

  • Providing customer service

  • Maintaining business records

  • Preventing fraud

  • Resolving disputes

  • Meeting applicable legal or regulatory requirements

Retention periods may vary depending on the type of information and the reason it was collected.

15. Security Incidents

We use reasonable safeguards intended to protect customer information.

If a security incident occurs that affects personal information, RUVQELORA™ will evaluate the circumstances and provide notices when required under applicable law.

Any required notification will be provided through appropriate channels based on the nature of the incident and applicable requirements.

16. Changes to This Policy

We may revise this Privacy & Data Protection Policy from time to time to reflect:

  • Changes to our services

  • New technologies

  • Operational updates

  • Legal or regulatory requirements

When this policy is updated, the revised version will be posted on this page with a new effective date.

We encourage customers to review this page periodically.

17. Privacy Questions & Requests

If you have questions about this policy, would like to exercise an applicable privacy right, or need assistance regarding personal information associated with your RUVQELORA™ experience, please contact us.

RUVQELORA™
Operated by Duluth Holdings Inc.

Customer Support & Privacy Inquiries:
service@ruvqelo.com